US Consulate Chennai is making all it can to expose the American Businesses to the Tier II cities in Tamilnadu. Although the first timers into the country are always going to find a comfort zone in Tier I cities, US Consulate will be the first level of marketing machine for Tier II cities.  I am not sure what are the measures that TN govt takes to market the tier II cities but I think the private businesses should take this effort seriously and crank up their marketing machine. It will not only improve the employment scenario in Tier II cities by having IT companies, it will also improve the exposure to various other industries that are looking to outsource to India due to obvious reasons. There is no better reference like word of mouth and no one wants to be a guinea pig in a new market and new environment.